Digital SEO Marketing is a
tough and complicated area, and one of the ways that helps make it even harder
is the way that Google is making it harder to find information. I am not
usually one to complain about the way that Google changes - for the most part
they are moving to help make the SEO 'game' a more trustworthy a worth driven
sector, but some things are still aggravating. So what am I complaining about
here? Well allow me to try and explain it this way.
No matter how
you plan to structure your keyword investigation, it all starts with a specific
core principle, one that you should build by checking out your metrics and
Google Analytics.
The idea is that
from this central idea and keyword, you then form a seed list of terms,
expanding through interrelated terms and synonyms of your core concept. The
expansion of terms will then begin to be tailored towards SEO ideas, content
marketing, internet marketing and other points to consider.
At one point,
Google was content to make all of its searcher keyword data available completely
free to those wanting to conduct research. However, this has all changed with
the modifications made to Google's policy and the role that '(Not Provided)'
now plays.
Google has made
a decision though that they are going to decrease the access to the data
produced by specific searchers. This includes those who are logged into a
Google account such as Gmail and Google+, along with anyone using recent
updates of Mozilla Firefox. The secure searchers are indicated in the search
result site's domain including 'https' rather than 'http'.
According to the
Not Provided site, www.NotprovidedCount.com, this affects an ever increasing
amount of data, being upwards of 80 %. This implies that the days of basic and
free access to marketing reports through Google Analytics accounts are at an
end. Instead, you will have to invest in a Google AdWords advertising account
if you want to use Google's proprietary information.
There are a
variety of good keyword research tools accessible in this day and age, however
an SEO company is an invaluable resource. With the changing nature of keywords
since Hummingbird, and the issues of 'Not Provided', it seems that an SEO
company may be just one of the quickest ways to learn the real metrics for many
niche areas. The main concern that is raised by this is how it influences the
small businesses in Melbourne that are trying to conduct some DIY SEO who don't
always want to run a full SEO campaign or invest too much money in AdWords or
AdSense. Where this goes next in 2016, only time will tell. But if you are
looking out for more information on ways that you can try and get more accurate
details and metrics that will actually help you, consider approaching an SEO
Agency. Every agency is different, so do some research and find one that is best
for you. For instance, you can contact my SEO firm, Internet Marketing Experts
Melbourne on1300 595 013 or visit,internetmarketingexpertsMelbourne.com.au
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