Digital SEO Marketing Melbourne is not
as simple as designing a website there are of plenty of different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is for
this reason I wish to show to you a few lessons that I have found out about
Facebook Ads. Why Facebook ads? Because Social media is important to Digital
SEO Marketing, and because there are plenty of facts about Facebook Ads that I
wished I knew when I first began investing with them.
Lesson # 1 - Location, Location, location -
Don't waste your money
If you have made a Facebook ad before you
would know that you should select a location. So if you are a local Melbourne
Business then you will want to set the location to Melbourne. It just makes
sense, right?
But what lots of people overlook is that
they choose by default the option for "Everyone in this Location".
So I intend to reveal to you what that
actually means. - 'everyone in this location' means every single person in
whose Facebook says that they are actually in Melbourne will be possibly
targeted by your ad. This is pretty specific, but still broad enough to where
you may be wasting money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who live in Melbourne, as well as just people visiting.
So depending on your local business, you
may prefer to be targeting people that are visiting or even on holiday in
Melbourne. By selecting the option for this you can make sure you are reaching
out to the specific people that will hopefully be engaging with your business,
and therefore get a better engagement rate on your effort.
But what it also means that if you just
keep selecting 'everyone in this location' then you are by default wasting a
number of your ad's reach on people that are just visiting.
So don't forget this option exists, and
have a think about what options are going to promote your business.
Lesson # 2 - Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As we all are probably
aware, most of Facebook users are young, and younger audiences basically only
use mobile devices. Recent figures from Facebook indicate that almost 50 % of
users under the age of 35 only use a mobile device to access Facebook.
Now, it really does depend upon your
audience, but even if you are aiming at an older demographic, most will still
have mobile devices capable of using Facebook, so don't overlook this choice.
What this means is just because you may be
on a laptop when you create and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means make
sure you look to make sure the ad works for mobile in the preview, and you
experiment with the amount of ads you want aimed totally to 'mobile.
Lesson # 3 - Image v Text
This is the main thing that I really had to
remember when first starting off. Facebook Ads must contain less than 20 %
text, it is Facebook's way of making sure your ads actually are not being too
obtrusive and annoying, so you will need to ensure that you have a nice image
in your ad and your font isn't too large.
One thing that I generally use is the grid
tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay and it will give you an indication of how
much text you are using in the ad.
So be sure to keep this in mind and your
ads will have more growth, and less automatic denial by Facebook.
I hope these few ideas and pieces of advice
will help you to save some effort, time, and even some money when it comes to
Facebook ads and your Internet Marketing campaigns in Melbourne.
If you are looking increase your Internet
Marketing campaign even more, then call Internet Marketing Experts Melbourne on
1300 595 013 or visit, internetmarketingexpertsMelbourne.com.au.
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