Internet Marketing Melbourne is a
complicated task, and as we go into 2016, people are in a mindset where they
reflect back on the year that was 2015, and try and work out what life holds in
store for them next. This is of course, tough. You can never ever figure out what
is around the bend, but if you figure out the important parts of the past and
look for trends you can get a better understanding. This is especially true for
SEO. I wish to try and explain to you a number of the major news that have been
coming out in 2015 throughout the Melbourne SEO sector and the globe. From this
hopefully together we can try and work out where to focus our efforts, this
will be particularly useful if you are a local Melbourne business.
Think Local
This is the greatest emerging trend and it
is going to keep boosting in importance. This means that if you are an
Melbourne company and you are looking for local customers, then this is
wonderful. Launching with the changes from Google Pigeon, we saw an arising
trend that local Melbourne searches were actually ranking higher than business
with national headquarters, or even places on the other side of town. Why?
Because with local searches people want to know what is near them! In 2016 this
is going to grow even more considering the recent Google search quality ratings
guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also thinking about the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be arising even more in 2016, so watch out for
them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
swiftly growing abroad and are starting to emerge in Australia and it won't be
long before they gain popularity in Melbourne.
Mobile wallets
Society is becoming more and more used to
carrying around less money and slimmer wallets. Particularly with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other simple
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 things for a local Melbourne business. 1-- you need to be paying
attention to growing trends, and make certain you have the capability to
actually let people pay-- such as, if you are yet to buy a PayWave or RFID
reader for your ship, then get one. And 2-- you can start capitalizing on the
mobile nature of paying. This means advertising and marketing, coupons and
other fantastic deals that you can send to people on their phones and therefore
direct into their wallets.
Beacons
Beacons are something that has had
expanding use overseas and we are seeing them locally now too, but they are
basically other ways of getting specials to people locally. It works through
Bluetooth, and even a free Wi-Fi, and it just simply provides information or a
discount to people who link or sign up to the Beacon. This means that people at
your Melbourne store, or even roaming past the area will be given more
enticement to actually enter the store and make a purchase. It's a smart
marketing tool that will continue to grow in 2016, but I wouldn't be surprised
if technology and innovation changes this even further throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for unusual ways such as advertising. This has
been seen in America with national projects run by Dunkin' Donuts and Taco Bell
employing these aps. It is incredible how many people can keep reinventing ways
to get their company out there, and the same can possibly be done for your
local company in Melbourne. Be creative and even look into what people have
done, especially when it comes to social media-- if you see a little something
you like, take note of it and find a way to incorporate a related idea into you
own project.
My closing pieces of parting suggestions--
and these are things that you should do right now, today-- would be to sign up
to an all new Social Media account. Facebook, Google +, Instagram, Pinterest.
Choose one you don't have for your company yet and start a new campaign to
reach a new audience. As you reach new people, you will grow your credibility
at a local Melbourne level, and also boost your authority and perhaps even
become an useful resource for people. This all goes towards your local SEO
efforts which are key in 2016. So you will probably discover that the future
actually looks great for Local businesses with patterns and technology pushing
for even greater interaction at a 'community' level. This is great for
Melbourne businesses, and so I hope that you are as delighted as I am. Keeping
that in mind, if you are lo9oking for more SEO advice, or are looking to
improve your SEO efforts, then contact Internet Marketing Experts Melbourne on
1300 595 013 or visit, www.internetmarketingexpertsMelbourne.com.au
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